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Make Sponsored Product
work in sync with Site Search

Semaia ensures every sponsored product ad is triggered by the same search terms your shoppers actually use — increasing relevancy and improving retail media performance.

20+ 
Search terms per SKU

AI 
Semantic Matching


Set Up Changes Required

The problem? Retail Media teams and eCommerce teams often speak different languages...

Retailers invest heavily in ecommerce relevance — taxonomy, search optimisation, and navigation. Retail Media advertisers, however, are often left guessing which search terms to target in their Ad platform.

Misaligned Sponsored Products
Sponsored products that don't align with organic search results

Inconsistent Experience
Inconsistent shopper experiences across paid and organic

Manual Keyword Research
Manual keyword research and back-and-forth with advertisers

Slower Campaign Setup
Slower campaign setup and underperforming ads

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How it works

The solution? Semaia - turn relevance into revenue

Semaia connects your product catalogue with your real shopper search terms, using semantic AI to ensure paid and organic results work together — not against each other.

  • Retail Media campaigns reflect true ecommerce relevance

  • Advertisers start with pre-validated, retailer-approved search terms

  • Less friction, faster activation, better outcomes

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Key benefits

Improved Sponsored Product relevancy

Faster, easier advertiser onboarding

Improved shopper experience

Stronger eCommerce alignment

Reduced campaign approval timelines 

More performant advertiser campaigns

Simple. Powerful. Effective.

Make Sponsored Product ads work in harmony with your ecommerce strategy — and make it easier for advertisers to succeed. Contact us today!

Contact Us
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